TenantCreditChecks.comConversion & UX Optimization
UX, Conversion Optimization, SEO & Lead Generation
Overview
TenantCreditChecks.com is a tenant screening platform designed to help landlords access credit reports and background checks.
I was brought to improve conversions, modernize the user experience, and optimize the site for search visibility and lead generation.
Role: Lead Designer & Digital Marketing Strategy
The Challenge
Low conversion rates and limited user engagement. The site had an outdated layout and poor visual hierarchy which confused pricing and service structure. The weak SEO foundation limited organic traffic, and there was a disjointed user flow between landing pages and signup process.
My Role
Led UX and conversion optimization strategy
Redesigned key pages for user flow and clarity
Simplified pricing and service presentation
Optimized landing pages for lead generation
Implemented SEO improvements for organic growth
Collaborated with stakeholders to align goals
Strategy & Approach
Simplified page structure and user flow
Improved clarity around pricing and services
Optimized content for high-intent keywords
Built SEO-friendly landing pages
Clarified value proposition for landlords
More direct conversion-focused messaging
Execution
Conversion-focused pricing tables
Improved Mobile Experience
SEO-optimized content structure
Proven Results across web, SEO, and digital campaigns
+45%
CONVERSIONS
+50%
ORGANIC TRAFFIC
+30%
LEAD VOLUME
Enhanced clarity of pricing and service offerings
Increased conversion rates through improved UX
Reduced friction in the signup and onboarding process
Improved lead generation from organic traffic