Crown Heritage Stairs

Overview

Crown Heritage Stairs is a custom stair components and design brand whose digital presence was underperforming relative to the quality of its products and niche market. The goal was to elevate their online visibility and increase customer engagement across search and social channels.

Challenge

Before the project, the site lacked modern design best practices, clear SEO structure, and cohesive social strategy, which limited organic visibility and made it difficult to connect with potential customers looking for custom stair solutions online.

Solution

1. Website Redesign
   • Redesigned the entire site with a focus on user experience (UX) and conversion optimization — clear product categories, strong visual hierarchy, and faster page flows.
   • Updated layout and navigation to help users quickly find information on stair parts, railing systems, and custom options.

2. SEO Strategy
   • Conducted keyword research tailored to the stair and building components niche to identify high-value search terms.
   • Implemented on-page SEO: optimized title tags, meta descriptions, headers, and content to align with search intent.
   • Launched ongoing technical SEO improvements (site speed, structured data, improved internal linking) to help search engines better index the site.

3. Social Media Marketing with Influencer Collaborations
   • Developed a social content plan that showcased Crown Heritage’s products through visual storytelling — before/after installations, craftsmanship highlights, and product demos.
   • Partnered with niche influencers in the home renovation and woodworking space to create authentic content featuring Crown Heritage products. These collaborations included product showcases and project tutorials that tied back to the brand’s site, boosting referral traffic and social engagement.
   • Leveraged influencer content as social proof across platforms, increasing awareness among audiences interested in home improvement and custom builds. Best practices for integrating influencer content into SEO and traffic growth involve earning backlinks, referral visits, and search visibility through shared content and authoritative mentions.
   
   

Outcome

• The redesigned website delivered a clearer, more professional digital presence that reflected the craftsmanship and quality of Crown Heritage’s offerings.

• Enhanced SEO foundations improved visibility for key stair and railing-related terms over time, helping the site better compete in organic search.

• Influencer collaborations elevated social engagement, increased brand credibility, and drove meaningful referral traffic back to the site — strengthening both awareness and measurable audience interest.

Website Development | SEO Strategy | Social Media Development | Email Marketing | Internet Advertising