ECMD

Overview

ECMD is a manufacturer and supplier of stair parts, mouldings, and millwork products serving both B2B and B2C customers. The company needed a digital presence that accurately reflected its product quality and deep company culture, while improving search visibility and engagement across digital channels.

Challenge

Before the redesign, the website lacked a cohesive structure, clear product messaging, and SEO foundations — limiting organic traffic and reducing ease of use for customers seeking specific millwork solutions. Additionally, the brand’s strong internal culture and story were under-represented online, creating a disconnect between the company’s values and its digital presence.

Solution

1. Website Redesign & UX Optimization
   • Led a complete redesign of ECMD.com to improve usability, visual hierarchy, and customer pathways across product lines.
   • Organized product categories to make it easier for contractors, builders, and homeowners to find the exact mouldings and stair components they needed.
   • Integrated storytelling elements throughout the site — highlighting craftsmanship, heritage, and the people behind the products — to reinforce ECMD’s identity beyond transactions.

2. SEO Strategy Implementation
   • Conducted comprehensive keyword research to identify high-value terms relevant to millwork products and industry queries.
   • Added optimized metadata, structured headers, and enhanced content that aligned with search intent for key terms like custom stair parts, architectural mouldings, and millwork suppliers.
   • Improved technical foundations including site speed enhancements, internal linking structure, and image optimization to boost search engine performance and user experience.

3. Culture-Focused Digital Marketing
   • Developed content that showcased company values, internal expertise, and product craftsmanship across web pages and social media.
   • Shared authentic insights from team members, shop floor processes, and product stories to differentiate ECMD from competitors and foster greater trust with both professional and consumer audiences.
   • Strategically aligned content across digital channels so the website and social platforms consistently communicated ECMD’s brand narrative.
   
   

Outcome

• The redesigned website delivered a more intuitive and professional user experience with stronger product organization and clearer messaging reflective of the company’s values.

• SEO improvements helped increase organic visibility for key product searches, leading to higher qualified traffic over time.

• Culture-driven content strengthened brand identity online, helping ECMD connect more meaningfully with customers and reflect the human side of the business in every digital interaction.

• Implemented Email and Text communication between the company in its employees to effectively share company news, announcements and notices.

Branding | Website Development | SEO Strategy | Social Media Development | Email Marketing | Internet Advertising